当前位置:首页 > 产业新闻 > 正文内容

Ultimate companion – through real and virtual worlds: BMW presents BMW i Vision Dee in Las Vegas.

epia1年前 (2023-01-16)产业新闻849

+++ BMW Mixed Reality Slider: into the virtual world in five steps. +++ Advanced BMW Head-up-Display in NEUE KLASSE from 2025. +++ Full-colour E Ink technology enables up to 32 colours. +++


For more information, pls refer to:

https://www.press.bmwgroup.com/global/article/detail/T0406898EN/ultimate-companion-%E2%80%93-through-real-and-virtual-worlds:-bmw-presents-bmw-i-vision-dee-in-las-vegas


Munich/Las Vegas. The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size sedan with a new and pared-down design language. The name “Dee” stands for Digital Emotional Experience – and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours. 

“With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking far into the future and underlining the tremendous importance of digitalisation for our upcoming product generations.”

With its intelligent, almost human capabilities, BMW i Vision Dee accompanies drivers not only through real-life situations on the roads, but also in their digital environment.

“A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences,” said Frank Weber, member of the Board of Management of BMW AG responsible for Development. “Whoever excels at integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building.”

BMW Mixed Reality Slider: into the virtual world in five steps
The BMW Mixed Reality Slider, in combination with the advanced Head-up Display, is the digital highlight and central operating control of BMW i Vision Dee. Using shy-tech sensors on the instrument panel, drivers can decide for themselves how much digital content they want to see on the advanced Head-Up Display. The five-step selection ranges from analogue, to driving-related information, to the contents of the communications system, to augmented-reality projection, right up to entry into virtual worlds. In parallel, dimmable windows can also be used to gradually fade out reality. Mixed reality can be experienced in BMW i Vision Dee in an immersive way that engages different senses without requiring any additional tools, creating a new dimension of driving pleasure for the user.

Advanced BMW Head-Up-Display: in NEUE KLASSE from 2025
The BMW Group is known in the automotive sector as a trailblazer for the Head-Up-Display and has systematically refined this technology over the past two decades. In BMW i Vision Dee, projection across the entire width of the windscreen allows information to be displayed on the largest possible surface – which only becomes recognisable as a display once it is activated. In this way, the BMW Group demonstrates the huge potential of projection technology and BMW i Vision Dee visualises how a advanced Head-Up-Display could also be utilised in the future for the display and operating concept. The standard-production version of the BMW Head-up-Display extending across the full width of the windscreen will be used in the models of the NEUE KLASSE from 2025 onwards.

Welcome scenario with voice and phygital icons
The digital experience already begins outside the vehicle, with a personalised welcome scenario that combines graphical elements, light and sound effects. Natural language serves as the simplest, most intuitive form of interaction, enabling perfect understanding between humans and their vehicles. The headlights and the closed BMW kidney grille also form a common phygital (fusion of physical and digital) icon on a uniform surface, allowing the vehicle to produce different facial expressions. This means BMW i Vision Dee can talk to people and, at the same time, express moods such as joy, astonishment or approval visually. BMW i Vision Dee can also project an image of the driver’s avatar onto the side window to further personalise the welcome scenario.

World premiere for full-colour E Ink technology
Following the spectacular debut of the BMW iX Flow Featuring E Ink at CES 2022, the BMW Group is now unveiling a full-colour version of the E Ink technology in BMW i Vision Dee that will be used as the outer skin of the vehicle for the first time worldwide.

BMW i Vision Dee, rather than simply alternating between black and white, now showcases a multi-coloured, fully variable and individually configurable exterior. An ePaper film from the BMW Group’s cooperation partner, E Ink, is applied to the body to create this magical display of colour. Up to 32 colours can be displayed.

The body surface of the BMW i Vision Dee is divided into 240 E Ink segments, each of which is controlled individually. This allows an almost infinite variety of patterns to be generated and varied within seconds. The laser cutting process used to trim the films and the electronic control design were developed in partnership with E Ink. The adaptation of this technology for curved surfaces and the programming of the animations, were developed by BMW Group’s in-house engineers – enabling a form enabling a form of customisation that is unique throughout the automotive sector worldwide.

Reductive design – inside and out
The design of BMW i Vision Dee has been deliberately pared down to focus attention on the digital experience and the DNA of the BMW brand. The exterior is defined by the classic three-box sedan design that forms the core of the BMW brand. Traditional design elements, like the BMW kidney grille, twin circular headlights and the Hofmeister kink, are reimagined, with phygital icons replacing analogue elements. This gives BMW i Vision Dee its own digital, but human, character.

Inside, digitalisation goes hand in hand with reductive use of materials, operating controls and displays to ensure nothing distracts from the digital experience and the new feeling of enhanced driving pleasure. The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and can be operated by moving the thumb. These phygital touchpoints control selection of the content projected onto the windscreen and, together with the Head-Up Display, thus support the principle of “hands on the wheel, eyes on the road”.

“With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion. The vehicle itself becomes your portal to the digital world – with the driver always in control,” said Adrian van Hooydonk, head of BMW Group Design. “Implemented the right way, technology will create worthwhile experiences, make you a better driver and simply bring humans and machines closer together.”

Another milestone on the road to the NEUE KLASSE
The future of the BMW Group is electric, circular and digital. BMW i Vision Dee represents the digital aspect of this trio and will be another milestone on the road to the next vehicle generation, the NEUE KLASSE. The BMW Group will provide further insights and glimpses of the revolutionary vehicle concept of the NEUE KLASSE over the course of 2023.


扫描二维码推送至手机访问。

版权声明:本文由产业新闻-电子纸产业联盟发布,如需转载请注明出处。

本文链接:http://news.epaperia.com/post/386.html

相关文章

|智慧物流|八大部门将推广应用标准化物流周转箱:E Ink以绿色环保电子紙支持绿色低碳发展政策

|智慧物流|八大部门将推广应用标准化物流周转箱:E Ink以绿色环保电子紙支持绿色低碳发展政策

因电商及生鲜物流配送需求強劲,政府近來年积极鼓励业者应用可循环使用的物流箱或共享箱,以减少一次性使用包裝的大量消耗而造成对自然环境的危害。今年4月25日,交通运输部等八部门联合发布《关于做好标准化物流周转箱推广应用有关工作的通知》 (以下简...

TUV莱茵为E Ink元太科技颁发类纸显示认证,共推电子纸显示技术发展

TUV莱茵为E Ink元太科技颁发类纸显示认证,共推电子纸显示技术发展

扬州2021年10月28日 /美通社/ -- 10月28日,国际独立第三方检测、检验和认证机构德国莱茵TUV大中华区(简称“TUV莱茵”)为E Ink元太科技的彩色电子墨水显示模组颁发了“类纸显示”(Paper Like Display)C...

IOTE 2021国际物联网展·深圳站顺利闭幕!

IOTE 2021国际物联网展·深圳站顺利闭幕!

为期三天的第十六届IOTE国际物联网展深圳站今日顺利收官!本届展会由深圳市物联网产业协会主办,深圳市物联传媒有限公司、深圳市易信物联网络有限公司承办。展会以“芯联万物,智赋全球”为主题,响应数智化,可持续、创新应用发展,联合各行业领英,打造...

|产业新闻|UWB 十大关键要点

|产业新闻|UWB 十大关键要点

没有时间阅读整本书?只要浏览以下这些要点,就可以了解超宽带 (UWB) 的基本信息: 01UWB 将是下一个重要的定位技术。它已经为消费类、手机、交通运输和工业应用等 40 多个垂直市场提供了解决方案。02联盟也随时准备提供帮助。...

|行业新闻|在MCU上跑的操作系统,该如何选择?

|行业新闻|在MCU上跑的操作系统,该如何选择?

对许多嵌入式项目来说,系统设计师都倾向于选择实时操作系统(RTOS)。但RTOS总是必要的吗?答案是取决于具体的应用,因此了解我们要达到什么目标是决定RTOS是必要的还是花瓶的关键。一般来说,在采用非实时操作系统(non-RTOS)的任何场...

|行业新闻|一文彻底读懂无源物联网,它为啥能成新风口?

|行业新闻|一文彻底读懂无源物联网,它为啥能成新风口?

都说这是一个万物互联时代,这些终端“上线”、“聊天”便不是难题,但真的世间万物都能接入网络吗?这显然是不能的!快递包裹、服装等很多都有在线管理的需求,但它们,目前没有资格申请加入群聊。这是为什么?我们知道,每一个在线的物件,必须要有电力的支...